First there was Kylie with her Lip Kit, and with Kendall prepping to release her eye shadow exclusively with Estee Lauder, it should come to no surprise that Caitlyn Jenner is finding her own niche in the cosmetic industry as well.
Caitlyn Jenner Gets Into The Cosmetic Biz
Caitlyn Jenner Files Trademark for Cosmetics Line With Her Name
has filed a trademark for a cosmetics line in her name. With this filing, it would give Caitlyn exclusive rights to sell makeup, makeup remover, nail polish, nail polish remover, nail care preparations, fragrances, non-medicated skin care preparations and skin cleansers under her name.
It’s not just the fun of glamming up for Caitlyn, it has a deeper meaning for the reality star. As she stated in Time magazine:
“One thing that has always been important for me, and it may seem very self-absorbed or whatever, is first of all your presentation of who you are. I think it’s much easier for a trans woman or a trans man who authentically kind of looks and plays the role. So what I call my presentation.”
She added:
“I try to take that seriously, I think it puts people at ease. If you’re out there and, to be honest with you, if you look like a man in a dress, it makes people uncomfortable. So the first thing I can do is try to present myself well. I want to dress well. I want to look good. When I go out, as Kim [Kardashian] says, you’ve got to rock it because the paparazzi will be there. The second thing I want to do in living my life authentically is be intelligent on the subject. Hopefully as time goes on I’ll learn more and more and more and get better at that.”
Surely with this news, a lot of people are looking out for Cait’s line as early as now!
Relive Caitlyn’s visit to the Ellen Degeneres Show as she tells her courageous journey!
